Writing Assistance Newsrooom Blog

by Robert King

When you first ventured into the tech writing ranks, marketing the department was likely the furthest thing from your mind. You already had work to do, so marketing was somebody else’s job.

But now that you’re in a position where you are reading newsletters like TechCom Manager , you probably have some concern about marketing. You might even need to be a tech comm marketer to ensure your documentation department survives. To have internal and external customers solicit your services is not always a given, even within the same corporation. At the company where I am Tech Comm Manager, we have a decidedly free-market economy, where the business units can either use our services to provide manuals to their end customers or not. Consequently, marketing our department is actually in my position description. How we market our services to our internal and external customers is the focus of this article.
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