Avoiding Creative Burnout
No matter how excited you’ve been about the ideas you have for your business or the topic you’ve been writing about, at some point, you’re going to get bored. While you might not be bored with the overall idea, it can become tiresome to write about the same thing, day after day, month after month.
And your readers will realize it.
Since you’re probably not going to change your entire business plan or career to avoid this sort of problem, you need to do something else. You need to change your approach to what you’re writing so you can project a fresh voice.
Some thoughts on how to avoid creative burnout.
- Get involved in discussions online – Find out what your market/readership wants to know from you by heading to related forums, discussion groups and websites. Skimming comments can help you see where you might be able to jump into the conversation, either in the comments or in a piece you need to write.
- Have someone else write for you – Whether you hire someone for a guest post on your blog or you hire a professional copywriter or ghostwriter, sometimes getting someone else to do the writing work can put a new spin on an old topic (provided you find a quality writer, of course).
- Find a different angle – Each year of your business or of writing about a topic, try to find a new way to approach it. One year it might be customer service benefits, another year it might be green initiatives, etc. Find a new way to talk about your topic and present your case as to why it’s important to read.
Writing can get stale and with the shortened attention span of audiences today, you have to stay fresh – even with the same topics.
What’s worked for you in avoiding creative burnout to keep your writing fresh? Leave a comment!