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Avoiding Creative Burnout 

3rd August 2012 Posted in Blog, Communication, Content 4 Comments

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No matter how excited you’ve been about the ideas you have for your business or the topic you’ve been writing about, at some point, you’re going to get bored. While you might not be bored with the overall idea, it can become tiresome to write about the same thing, day after day, month after month.

And your readers will realize it.

Since you’re probably not going to change your entire business plan or career to avoid this sort of problem, you need to do something else. You need to change your approach to what you’re writing so you can project a fresh voice.

Some thoughts on how to avoid creative burnout.

  • Get involved in discussions online – Find out what your market/readership wants to know from you by heading to related forums, discussion groups and websites. Skimming comments can help you see where you might be able to jump into the conversation, either in the comments or in a piece you need to write.
  • Have someone else write for you – Whether you hire someone for a guest post on your blog or you hire a professional copywriter or ghostwriter, sometimes getting someone else to do the writing work can put a new spin on an old topic (provided you find a quality writer, of course).
  • Find a different angle – Each year of your business or of writing about a topic, try to find a new way to approach it. One year it might be customer service benefits, another year it might be green initiatives, etc. Find a new way to talk about your topic and present your case as to why it’s important to read.

Writing can get stale and with the shortened attention span of audiences today, you have to stay fresh – even with the same topics.

What’s worked for you in avoiding creative burnout to keep your writing fresh? Leave a comment!

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4 Comments

  1. By Bob Mon 3rd, August 2012 at 5:14 pm

    Sometimes reading other people’s writing gets the creative juices flowing again. Also, I’ve found that listening to music can get the creativity going again.

  2. By Laura L. Robertson 3rd, August 2012 at 8:26 pm

    I find that when I work on my more creative writing, I am able to re-energize my technical writing. Honestly, I haven’t made any money as a creative writer (short story, poetry) but I just feel like I get swallowed up with website content, SEO, etc. and lose steam. My muse seems to appear more readily when I am crafting self-expressive pieces. I will then shift back to my copywriter-mode and use this momentum to complete my necessary projects.

  3. By Allanon 7th, August 2012 at 1:32 am

    I find that taking a break is the best thing for me. Often it’s just a matter of focusing on something different but related – like learning about HTML 5. That way, I’m getting the best of both worlds – taking a break from one thing and building on my knowledge and skills at the same time.

  4. By editoron 7th, August 2012 at 12:54 pm

    Great comments so far, especially for short-term block or burnout. But what about burnout that’s been going on for weeks or months where you find yourself in a longer term rut?

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