LinkedIn, like other forms of social media and social networking sites, is growing increasingly popular as an effective way to recruit employees.
While recruiters are still using big job board websites, like Monster.com, CareerBuilder.com and CraigsList.com to find applicants to fill job vacancies, contacts from these “traditional” sources often include hundreds of resumes from unqualified applicants and plenty of spam.
In her article, Use LinkedIn for Recruiting Employees, Susan Heathfield, About.com Guide to Human Resources provides specific insight from several recruiters on how they are using LinkedIn to find qualified applicants for open positions. And, as she correctly points out:
“The potential for LinkedIn and other social networking sites to play a major role in your employee recruiting strategy increases as millions of potential employees profile themselves on these sites each year.”
Source: Use LinkedIn for Recruiting Employees
For Applicants: Social Media – Are You Missing Out?
Follow Us on Twitter
According to research from PJA Advertising + Marketing and community site Toolbox.com active use of social media has become a vital part of many HR professionals’ careers. This research shows that HR pros now spend more time interacting on social media sites than in reading editorial content.
About one-half of respondents said a social media presence helped build their personal brand and made them more valuable as a job candidate.
Professional networks, such as LinkedIn and Ryze were tops for HR pros followed by best practice social communities, like Toolbox.com and StackOverflow.
Results Summary and Charts on eMarketer
HRmarketer.com has released its annual research report. It includes an analysis of HR buyer research and purchasing trends and their budgetary priorities in 2010.
The data in this report is based on responses from human resource and employee benefit buyers, hereafter referred to collectively as “HR buyers”, collected during October and November of 2009. The key trends outlined in this report tell us the following about HR buyers and their needs going into 2010:
- Thirty-one percent of HR professionals report their company will hire 10-20 percent more staff in 2010;
- Twenty-six percent of HR buyers plan on increasing their budgets for HR-related products and services in 2010;
- As a group, HR buyers plan on increasing their budgets by 25 percent in 2010 for corporate social networking tools, employee wellness programs, management and leadership development initiatives, performance management systems, and other training and development programs;
Read the full report…
