Social Media War: Learning Pros vs. Recruiters. Who Would Win?
In his blog, Many Ways to Learn, Mike Petersell asks, “Learning vs. Recruiting: Who Would Win a Social Media War?“
In the post, Mike gives examples that helped him reach his conclusion that:
“If learning people faced recruiting people in a social media war, the learning people would lose.”
Probably the most telling example was that his local ASTD chapter hosted an excellent and informative meeting on social media usage. The guest speaker? A recruiter.
We think Mike (a proponent of using social media for internal training purposes) has a valid point. We’ve learned this from actual experience, in fact. Trying to find professional trainers and instructional designers/developers in social media is no easy task, while it seems recruiters are everywhere you look.
But it’s not just learning professionals who have been slow to join the social media bandwagon. We’ve also brought up the point with our recent post, How Technical Documentation Professionals Can Use Twitter.
We’re not entirely sure of the reasoning behind this, but it could be partially due to the fact that recruiting firms are all about marketing: marketing jobs to candidates and candidates to employers. Because social media has taken such a stronghold as a new marketing tool, it would only make sense that recruiters would be among the early adopters.
Admittedly, even as professional specialty recruiters, WAI has only recently joined the wonderworld of social media. It is indeed a strong marketing tool, but we also find that it helps us stay in touch with what’s going on with both candidates and potential employers.
Social media certainly holds considerable promise for learning professionals, technical communicators and a myriad of others. It just seems that those uses have not yet been fleshed out to the point where they’ve reached adoption by the masses in these professions. What do you think?