Why Writers Need to Connect with the Audience
Writing is more complicated today, even though the grammar and spelling rules are the same. While it’s not new to have to talk to a particular audience, when you’re connecting in the landscape of the Internet, you have a few more people who might be looking at your words.
It’s not enough, it seems, to write something that’s interesting or true. Instead, writers have to focus on how they connect to the audience they target. You can’t just write an article anymore. You need to connect with your audience through Twitter, Facebook, and other outlets.
You need to create a conversation that continues beyond the next blog posting because this is what makes you interesting. This is what makes people come back to your writing.
Certainly, your words need to be impressive too because that’s what gets people to pull their virtual chair up to your blog, but beyond that, you need to find out how to connect with your audience.
You can do this by researching your audience, using social media, and connecting with people in real life (!). The more you can find out what people want to hear from you, the more you can write to their needs. Read those comments at the ends of your online articles and ask for feedback.
Get out from behind your computer and start speaking up. That’s what turns a writer into someone who is read by others. And that’s really the point, isn’t it?
What do you do to connect with the audience? We’d love to hear your thoughts!