There are many advantages to having a self-marketing and personal branding strategy, first and foremost of which is it can help managers foster greater enthusiasm from their teams and provide the basic framework to help promote a positive self image within an organization.
In her article, The Art of Self-Marketing, Kerri Harris discusses the four keys to planning a personal marketing strategy and how you can apply them for your own advantage:
- Personal Branding to Promote the Self-Image
- SWOT Analysis or (S)trengths, (W)eaknesses, (O)pportunities, and (T)hreats
- The Elevator Speech
- Coaching for Development and Results
Read The Art of Self-Marketing and then leave a comment here with your thoughts. Have you developed a self marketing and personal branding strategy? Is there additional advice you’d like to share?