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Client Case Studies

New Vehicle Product Descriptions for Large U.S. Automobile Manufacturer

The Situation:

A well-known marketing company needed a team of experienced technical writers to update and develop new vehicle product descriptions for their client – a large, U.S. Automobile manufacturer. The client was unable to support such an extensive project internally, so they decided to outsource the technical writing.

The Solution:

Through its extensive consultant network, Writing Assistance built a team of twenty-five technical writers to assist with the vehicle product descriptions. Throughout the duration of the project, there were approximately fifteen full-time writers onsite, plus an additional ten writers who rotated on an as needed basis.

The Result:

The client was thrilled with the outcome and continued to staff WAI consultants to write product descriptions for future vehicle models over a five-year period.

Marketing Writing for Oil and Gas Consulting Firm

The Situation:

A Houston-based oil and gas engineering consulting firm wanted to promote its brand awareness and share success stories around software product launches, as well as publish press releases to announce company mergers & acquisitions. In-house engineers had the expertise and knowledge, but the client needed a writing professional to assist with content development. Furthermore, the owner/CEO was not a native English speaker and as a result, there was a severe language barrier for the American audience they wished to reach. A professional writer was needed to not only develop new content, but to “polish” existing materials.

The Solution:

The project began with a series of blog articles to enhance the client’s web presence and boost search engine optimization. Writing Assistance assigned a seasoned, proven writer with oil and gas experience, plus a unique combined background in technical writing (for the software side of the story) and promotional writing (for the marketing effort). Blog articles were created offsite via client phone interviews and independent research about the specific type of software and services provided to the industry. After learning about the company and forming a rapport with the management team, our same writer expanded into editing of editorial articles for trade journals and technical white papers to foster their thought leadership.

The Result:

What started off as a narrowly scoped blog project scaled up to the point where our writer became the go-to person for all the client’s marketing materials. This is a prime example of successful matching of customer needs with the right writing talent for the job. It also showcases an effective outcome despite the remote writing arrangement due to the writer’s ability to form excellent working relationships, even from afar. WAI assisted with the company’s growing reputation and highly visible position, which has enabled it to better compete in the market—attracting acquisition and partnership opportunities with major players in the oil and gas software business.

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Regulatory Documentation for Cutting-Edge Cancer Therapies

The Situation:

A major biopharmaceutical company required a team of high-level medical writers to work onsite at their California-based offices to develop documentation as they entered into Phase II and III of clinical trials for cancer therapies. Previously, all of their documentation had been developed by various internal employees resulting in inconsistencies in style and tone, as well as overextending staff responsibilities and workload.

The Solution:

Writing Assistance identified and placed a total of four professional regulatory writers to develop detailed and sensitive clinical study reports, protocols, and investigative brochures for the company’s clinical trials. Each writer had a very esoteric skill set with experience in oncology, biochemistry, or molecular biology.

The Result:

The work exceeded client expectations and resulted in successful clinical trials. Although the initial project called for placements on a contract basis, three of the four writers were hired full-time. The company now has a permanent writing department which continues to develop documentation for its breakthrough cancer therapies.

Operating Manual for International Equipment Manufacturer’s New Product Launch

The Situation:

A leading global manufacturer of cleaning equipment needed a technical writer to help draft a user manual for their new steam cleaning system. The project required an experienced writer with an engineering background or previous equipment manufacturing writing experience who could draft the entire guide from start to finish, including incorporating visuals of the products, as well as writing maintenance, troubleshooting, and warranty information. The writer also needed to be onsite at the client’s facility to interview the Subject Matter Experts and take photographs of the equipment.

The Solution:

Writing Assistance placed a highly experienced technical writer to work both on and offsite over a four-week period. The consultant faced many challenges during the course of the project as the new equipment and software were unavailable initially but the consultant was able to complete the project within the allotted timeframe.

The Result:

Despite the initial setbacks, all deliverables were met on time and within the original budget. The manual had two major revisions and the final version was 72-pages, including the warranty information. The client was extremely satisfied and plans to move ahead with additional manuals with the same WAI consultant.

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Corporate Training and Marketing Communications Initiatives for Major U.S. Retailer

The Situation:

A large, well-known U.S.-based retailer needed experienced Instructional Designers to develop and implement an online, in-store training program for department managers. Previously unable to secure the right talent, the company contacted Writing Assistance to outsource their training and development needs.

The Solution:

After thoroughly vetting many consultants, Writing Assistance placed two Instructional Designers, each with experience working with ADDIE and Captivate – the software programs specific to the projects. The designers worked onsite at the client’s Arkansas headquarters for the initial project which lasted approximately five months.

The Result:

Not only was the training program completed on task and on time, it was so successful, the client decided to roll it out on a national basis. Because of the excellent service by the consultants and support staff, the client awarded Writing Assistance additional projects, including on-site copyediting and various internal and external marketing communications initiatives over a five-year period. In addition, the client introduced Writing Assistance to one of their subsidiaries, resulting in the placement of additional WAI consultants.

Standardize Policies and Procedures for Multiple Locations Across North America

The Situation:

A comprehensive waste and environmental services company based in Texas needed a mobile team of writers to standardize their existing policies and procedures and document new policies for multiple locations across the U.S. Prior to outsourcing their writing needs, each site developed their own documentation in house, which led to incongruent information, as well as an inconsistent look and feel.

The Solution:

After carefully vetting the client’s needs, Writing Assistance conducted a rigorous screening process to locate and place a total of fifteen qualified, professional writers for this project – each facility had two to three full-time writers at any given time. Once a site was complete, the writers would move on to the next facility to complete its policies and procedures documentation.

The Result:

The writing team was able to standardize and systematize documentation for all of the client’s facilities which led to increased efficiencies, productivity, and profitability for the company. As a result of the solid partnership with the client, WAI was able to place additional consultants at various locations on an “as needed” basis.

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Winning RFP for Medicaid/Medicare Contract for Major Healthcare Company

The Situation:

A well-known marketing and consulting company located in Ohio required a team of proposal writers to assist with developing a winning RFP response to secure a major healthcare client. The work required the consultants have previous experience writing Medicaid or Medicare documentation in some capacity. The client also preferred writers who could work remotely and occasionally travel to their client’s offices which were out-of-state.

The Solution:

Writing Assistance identified and placed a total of five proposal development professionals, each with Medicaid or Medicare documentation experience. As the proposal was extremely large and detailed, the response was divided among the writers which resulted in increased efficiencies and a timely response.

The Result:

The client submitted the winning bid and won the contract. As a result of the excellent team-work with WAI consultants, the client hired four of the proposal writers on a regular basis to assist with future bids.

Medical Documentation and Training Materials for B2B Healthcare and Pharma Clients

The Situation:

A well-known corporate training company required several experienced medical writers and medical training developers to join its internal team of consultants providing service to the company’s healthcare and pharmaceutical clients. The company was unable to support such large projects with its existing staff, so they made the decision to onboard external writing and training professionals.

The Solution:

Writing Assistance identified and placed approximately twenty-five medical writers and training development professionals to work on several projects over the course of five to seven years. The projects included learning modules and video scripts for the company’s intranet portal, FAQ brochures, newsletters, healthcare and pharmaceutical facilitator guides, as well as professional translation services.

The Result:

The partnership between the client and WAI’s team of consultants was seamless and highly successful. The writers and designers continued to work as a part of the client’s internal team to support their healthcare/pharmaceutical clients with all future documentation and training initiatives.

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