Breaking All the Writing Rules = Success?
Let’s face it. Many people avoid writing because there are so many rules. They’d rather let someone else handle the logistics of grammar and punctuation because they can’t be bothered to learn.
But do you really need to follow all the rules?
Imagine what would happen if you were to go to a website to read about a company. If the writer were to follow all the rules of writing, the copy would be technically terrific, however, would the audience agree?
Looking at some of the most popular blogs and websites today, you will find a growing trend: conversational writing. This is writing that sounds like you’re listening to someone else talk, rather than reading something on a piece of paper.
Audiences can ‘hear’ the words directed to them, and they feel like they are a part of a conversation instead of an academic paper. Perhaps there’s a split infinitive here and there, maybe even a dangling modifier, and an English teacher might cringe at the presence of these errors (and probably write a comment to the writer).
However, isn’t it more important to be effective and to relate to a reader than to follow all the rules? That’s the question to debate, not Strunk and White’s attitude.
Just as there is a place for writing that would make your teachers smile, there is also a place to meet the reader where they are in their lives. They want to be affected, they want to be impacted, and they want to learn something.
If you meet these goals, then you’re on the right track with your writing, especially when it comes to marketing. Rules be damned.
P.S. Yes, you need to follow spelling rules. (Sorry.) A misspelled word can lead to confusion, which is not the goal.