Don’t Write to be Liked
(If you’re getting paid to write, you may want to take this blog post with a grain of salt. You need to do what your client tells you to do. But if you think another approach would be better, it can’t hurt to speak up and let the client know.)
If you’ve ever tried to do something just for the sake of getting good feedback, you know that’s not the best decision. Even if you think you’re doing something that an audience will like, if YOU are trying to be liked, then you need to stop for a minute to reevaluate your goals.
When you write to gain approval, you’re going to do a few things: write about things you don’t care about, write things without doing research because you can’t be bothered, and write things that appeal to the loudest members of the audience.
Wrong, wrong, wrong.
Instead, think about what YOU want to write about, and then write about those topics. Even if you want to write about underwater basket weaving for the rest of your life, if you’re passionate about it, there’s an audience there for you.
But you need to write for the topic and for your passion – not to be liked.
Yes, it’s also nice to be liked and to gain approval, but that will come when you finally connect with the audience who feels as strongly as you do about the topic you’re covering.