Fewer Written Words Often Reap Better Results
When you were in school, you had to write papers that were a certain page count, no matter if you ran out of things to say on page one or page ten of twenty. You simply babbled on about something that was related to the topic and you hoped it would work in your favor. Things are different online.
As you think about today’s online readers, you realize they don’t want to read a twenty-page missive about your newest product. They don’t have the time or their smartphone doesn’t display entire webpages easily. People want to learn more in less time. Your writing should keep this in mind – regardless if it’s copywriting or technical writing.
Here are some ways to determine if what you wrote is too long (or too short):
- Have I said what I need to say?
- Have I said things I don’t need to say?
It’s not a bad idea to start out by writing (or having someone else write) a longer page. From there, you can whittle it down into the core of what the message is. After you pare things down, ask yourself those two questions. If you’ve said what you need to say and only what you need to say, it’s time to publish the page.
Don’t lose your audience by drowning them in long sentences.
Don’t alienate your audience with complicated – and often unnecessary – words and phrases.
Your audience wants to find out who you are, what you do, and how you can help quickly. Present your case as convincingly as possible, in the least amount of time, and readers will come back for more.
What are your thoughts on writing for today’s readers? Please leave a comment.