Going Natural in Blogs
At some point, blogs became the big thing online. Once only used for personal writing, they’re now sales tools and conversation starters for the Web 2.0 landscape. But that doesn’t mean it’s easy to write a blog. In fact, when you’re trying to mesh business intentions with creative aspirations, things can get confused – and readers can tell.
You need to look at blogs as conversations, and when you’re in a conversation with someone else, you don’t speak formally. Since some can have troubles translating conversational tone into writing, here are some tips:
- Record what you want to say – Speak into a digital recorder and then transcribe what you’ve written. (And edit once it’s on the screen or on paper.)
- Have someone else read your writing – Sometimes, getting another perspective can help you better understand where you need to soften your writing.
- Read your blog post aloud – To understand what the reader will ‘hear’ when they read your blog post, try reading it aloud to yourself before you publish it.
A natural tone connects more easily with readers, and it allows them to become comfortable with your blog. When readers are more relaxed, they’re more open to the subtle (or not-so-subtle) sales pitch you might be giving. They may also be more relaxed about leaving a comment, too.
How do you achieve a conversational tone in your blog writing? Please leave a comment.