How Tech Writers Can Transition to Marketing Communications
Technical communicators may face changes within their companies that will either require them to start creating marketing materials or face changes in the job market that make transitioning to marketing communications seem to make financial sense. Some technical writers may even want to make the transition voluntarily in order to explore other types of writing in their career. Being able to pitch in and do double duty in both the engineering and marketing groups can also increase a writer’s value to the company, perhaps providing a little extra job security.
But hitting the F5 key to refresh your career and changing your mind set to develop materials that persuade after many years of developing materials that instruct can seem a bit daunting. This article by Christy Simard takes a look at how technical writers can successfully transition to the marketing side of the house by looking at the similarities and differences between technical communications and marketing communications.