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How to Get an Audience to Respond

2nd July 2013 Posted in Blog, Writing 2 Comments

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When you’re writing for an audience, your job gets harder.  If you were just writing for yourself and for your own pleasure, it really wouldn’t matter what you said, so long as you were happy with it.

But chances are good that to be paid, you need to appease an audience.  You need to speak up for an audience to entertain them, to educate them, or to inspire them.

 You can do this by:

  • Learning about the audience, asking questions – Find out what the audience likes to read already, or what they’ve enjoyed in the past.  This isn’t permission to rehash old ideas, but rather to see what excites them.
  • Asking for interaction – Heck, just ask the reader to respond to what you have to say.  Or say something that provokes a response by posing a new idea or a new concept.
  • Responding to readers – When someone speaks to you, answer them.  Answer their comments, their emails, and their social media posts. This helps them know you’re not just the writer behind the magic curtain.  You’re a person too.

Though the writing path is often solitary (and you might like it that way), you can get more from your job when you start thinking about what the reader might want to hear from you.

It’s a conversation, and not a one-sided one.

What tips would you add to get a response from your audience? Please leave a comment, we’d love to hear from you.

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  1. By Nick Stamoulison 2nd, July 2013 at 4:59 pm

    A good way to engage your audience is to share your content on social sites. Sometimes people don’t want to take the time to leave a blog comment on a post or send an email, but would be more inclined to respond with a Tweet or a Facebook comment. Social sites naturally encourage engagement – so make sure your content gets shared there.

  2. By WAI_editoron 4th, July 2013 at 1:20 pm

    Good points, Nick.

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