It’s Not About You (It’s Not!)
When you’re a big shot writer (or you believe yourself to be), you may believe everything you have to say is valuable. After all, you’ve spent hours thinking about the article, additional hours researching the article, and perhaps even more hours writing the article.
But during this time, something can happen to diminish your effectiveness in your job.
Even though you may not realize it consciously, all writers can go through a phase where they forget the most important part of writing: the audience. If you’re not doing it for the reader, you’re not doing your job.
To ensure you’re staying focused on what’s really important, you need to:
- Know your audience – Find out who you’re writing for and why they’re coming to your article or your website in the first place. Think about who they are, what they need, and how they have responded in the past.
- Listen to your readers – If you have the opportunity to read comments, you can find out more. You may learn about what’s important to them, what they’re worried about, and how you’ve helped in previous pieces.
- Deliver useful information – Though there are certainly writers who have written for their own benefit, you need to do more. You need to write something (every time) that gives accurate and helpful information.
The task of writing isn’t about you; it’s about them. Once you remember this, writing becomes a conversation. Once you remember this, you’re doing your job.