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The Ongoing Challenge of SEO

23rd August 2012 Posted in Blog, Content, Editing, Marketing Writers 2 Comments

Image for SEO Copywriting Post

SEO used to be so easy, didn’t it? Once upon a time, you could simply add the ‘right’ words to your web copy and the right number of these ‘right’ words and you would get to the front page of a search engine results page. Well, it wasn’t quite that easy, but it was definitely easier than it is today.

How times have changed.

As the SEO rules continue to change, the writing for websites and web businesses becomes trickier. Gone are the days of a simple formula to follow, as we now enter an age of writing for an audience that is smarter and savvier. (Google is pickier.)

Instead of focusing on the ‘right’ words, writers now need to focus on creating high quality, high impact web pages. This information needs to be relevant, detailed, accurate and share worthy, helping the page rank higher in search engine results.

Why is this a problem? Website publishers who don’t have the time to adjust their pages can find themselves buried in the rankings. In many cases, a complete overhaul of their content is necessary for success.

How to rise to the SEO challenges:

  • Find out what the new SEO rules are. Google’s Webmasters’ Guidelines will help.
  • Get a qualified SEO copywriter to rework or completely rewrite the website content.
  • Update the pages regularly to ensure up-to-date information and keywords. Search engines love fresh content and keywords don’t stay “golden” forever.

SEO is more than just a simple formula, and this means website writing needs to be an ongoing process of updates and adjustments. To keep up with the competition, no website can afford to rest on the rules of yesterday to keep up with the speed of tomorrow. Especially considering the frequency of search engine algorithm updates.

Related topic
SEO and Copywriting

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  1. By Nick Stamoulison 24th, August 2012 at 2:11 pm

    To be successful in SEO you need to be willing to adapt. The industry has changed so much and will continue to change. If you are using outdated tactics and focusing more on the search engine spiders than on actual target audience members, you will have a hard time competing.

  2. By editoron 24th, August 2012 at 4:35 pm

    You’re right, Nick. I’ve often seen situations where clients put something up and then forget about it. With SEO, you can’t just “set it and forget it” – at least not any more. And if your content was originally prepared for the benefit of search spiders and not users, it’s definitely time for a re-visit.

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