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To Write or Not to Write…Is That the Question?

10th August 2012 Posted in Blog, Hiring Writers 0 Comments

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No matter what your business and no matter what your skill set, there will come a time when you need to write something for your target audience. It might be a blog entry, it might be a webpage, or it might be a sales letter.

The frugal side of you wants to save money by writing the piece yourself.  After all, how hard can it be?

The business owner side of you wants to hire someone who’s a professional.  That way, you can work with a professional who writes all the time and knows what to say, how to say it, etc.

Is there a better way?  Here’s what you need to consider:

  • Write the piece if…you’ve written before and have seen good results from your writing.
  • Write the piece if…you have the time to write an effective piece.
  • Write the piece if…you have a decent command of the English language.
  • Write the piece if…you can handle feedback from readers.

On the other hand…:

  • Don’t write if…you don’t have the time to write.
  • Don’t write if…you aren’t able to say what you mean, or you’re not confident in your writing.
  • Don’t write if…your energy would be better spent elsewhere in your business.
  • Don’t write if…you don’t know what a ‘good’ piece of writing looks like.
  • Be honest with yourself. Are you the best writer for the job? If not, then it’s time to hire someone. In time, you may be the right person for the ‘write’ job, and that’s okay too.

    But if you’re not the right person now, then you need to find someone who is.

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