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Trends in HR Marketing: HR Buyers’ Behavior — What to Expect in 2010 has released its annual research report. It includes an analysis of HR buyer research and purchasing trends and their budgetary priorities in 2010.

The data in this report is based on responses from human resource and employee benefit buyers, hereafter referred to collectively as “HR buyers”, collected during October and November of 2009. The key trends outlined in this report tell us the following about HR buyers and their needs going into 2010:

  • Thirty-one percent of HR professionals report their company will hire 10-20 percent more staff in 2010;
  • Twenty-six percent of HR buyers plan on increasing their budgets for HR-related products and services in 2010;
  • As a group, HR buyers plan on increasing their budgets by 25 percent in 2010 for corporate social networking tools, employee wellness programs, management and leadership development initiatives, performance management systems, and other training and development programs;

Read the full report…

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