Warranties: How Technical Writers Protect
When you purchase an item, it often will come with a warranty. And in that warranty, you will learn what measures you can take if the product should be defective or harmful during its intended use.
If you follow the terms of the warranty, you are often afforded the opportunity for a replacement product or some other compensation, should the product fail during the time you have owned it. Technical writers create these documents, often, and how they phrase a warranty will help to create more customer power.
Here are a few of the different parts of a warranty that need to be clearly defined:
- Time period of the warranty
- What is covered by the warranty
- What is NOT covered by the warranty
- Who the customer needs to contact to receive compensation
- The contact information for the company
- Additional terms and conditions
It sounds complicated – and it is. After all, the warranty doesn’t just impact the consumer, but also the company. If the customer doesn’t use a product within the warranty guidelines, then the company doesn’t have to compensate the customer for product failure or injury. With the right wording, the company may not be responsible at all for problems with a product, and the customer who doesn’t look at the warranty will be surprised when the time for product failure comes.
While you might have simply thrown away your warranties in the past, perhaps it’s time to give them a closer look. And it’s time to give the technical writer who wrote them a little more respect.