Writing and Collaboration
The stereotype of the solitary writer is pervasive – and accurate. However, when the goal of the writer is sharing an idea with an audience, more people need to get involved in the process. As David Ogilvy says, “If it is something important, get a colleague to improve it.”
While we writers might want to believe every word we place in a document is perfect (or every word is horrible), we need another opinion. One way to ensure you have the best possible look at your writing is to find three people who can look over your finished book, article, blog post, etc.
Who Should Review What You’ve Written?
- The person who told you to write it – Yes, it makes sense that your client or boss should look over what you’ve written before you publish it around the Web or in other publications.
- The person who would likely be a reader – Try out your writing on a potential reader to see if the writing makes sense, keeps them engaged, and speaks to their needs.
- The person who has no idea what you’re talking about – And to have another viewpoint, calling on a reader who has no background in the topic can be helpful. Since you need to make things clear for any reader, an otherwise non indoctrinated reader can offer you a glimpse into any missing pieces.
You may not want to show your writing to anyone, but you have to – that’s a part of the gig. By reaching out and collaborating with others, you can improve what you’ve written and create something even more powerful.
When it comes to writing, extra sets of “eyes” are invaluable. We welcome your comments below.