Skip to Content Skip to Main Navigation
 

Posts with the Tag: Kerri Barber

Teaching Single Sourcing to Bridge the Gap Between Classrooms and Industry

5th September 2013 Posted in Blog, Industry Articles, Technical Writers 0 Comments

Editor’s Note: This was the feature article in this month’s TechCom Manager newsletter, reprinted here with permission. Click the previous link to subscribe to the newsletter.

by Robin Evans, Ph.D.

Robin Evans, Ph.D.

Writers using single sourcing become content developers; they learn to do more than just reorganize the content, but target the content for specific audiences and purposes when using a single-sourced environment properly, often more quickly and more efficiently than writing using only linear methods. When students in Technical and Professional Communication (TPC) programs are trained how to write using modular writing methods, in addition to the traditional linear method, they will be better prepared to write in their perspective industries, particularly when their organization uses elements of single sourcing.

(more…)

Please follow and like us:

Consultative Selling Within Your Organization

Editor’s Note: This was the feature article in this month’s TechCom Manager newsletter, reprinted here with permission. Click the previous link to subscribe to the newsletter.

by Kerri Barber

Kerri Barber

One of the biggest challenges of managing technical communicators is proving the team’s value within an organization. To do so, many management consultants, myself included, use financial evidence and other quantifiable data to illustrate how the team supports the company’s goals. While statistics are clearly measurable and demonstrate value, other efforts can be far more challenging and result in even greater value by:

  • Making real connections to your customers on a personal level, and
  • Learning to speak your customers’ language.

It’s called collaborative consulting.

Often, technical writers find themselves in a situation where they have to change perception. Barriers within organizations arise when others do not fully understand the value your team can deliver. Sometimes, programmers and IT personnel innately believe that because they develop systems systems, they are the most qualified to document them. In turn, management and financial professionals may see the technical-communications function purely as overhead or a cost center line item and, in a downturn, expendable. By cultivating a strong perception of your team’s contributions and elevating the understanding of your expertise, the consultative approach helps you raise the profile of the work your team does, and expand your influence.

(more…)

Please follow and like us:

Promoting, Safeguarding, and Selling Your Writing Team’s Value

6th March 2012 Posted in Blog, Industry Articles, Leadership, Management 0 Comments

Editor’s Note: This was the feature article in this month’s TechCom Manager newsletter, reprinted here with permission. Click the previous link to subscribe to the newsletter.

by Kerri Barber

Kerri Barber - Promoting Your Writing Team's Value

Typically, a technical-writing department is staffed by some of the most highly competent writers available. As a manager, you know the value your staff brings to the organization. You take pride in being valued contributors with an innate ability to get to the nitty-gritty details of complex product information and service offerings–all while saving time and operating costs. You know that your team helps make your business run efficiently and effectively. But can you prove all this?

Unless you are continually touting the value your team brings to an organization, you are likely to find yourself repeatedly left out of decision-making aspects of project management. It doesn’t take a tough economy to create the right environment for your staff to become victims to layoffs or outsourcing. As a manger, your role is to develop an internal marketing plan that helps protect your team and promotes your team’s value within the organization.

(more…)

Please follow and like us:

Making The Case For Experience

1st September 2011 Posted in Blog, Hiring, Human Resources (HR), Industry Articles 0 Comments

Editor’s Note: This was the feature article in this month’s TechCom Manager newsletter, reprinted here with permission. Click the previous link to subscribe to the newsletter.

Kerri Barber

Kerri Barber, Author of Making The Case For Experience

Jobs, jobs, jobs! The headlines are everywhere and seem to be the core topic on everyone’s mind. If you are a manger who is lucky enough to add to your staff, you may feel like a pageant winner right about now. Once the celebrating subsides, you are left with a tough decision to make. Exactly what kind of employee are you looking to hire?

There are certain characteristics inherent to every candidate search, but none is more influential than total cost versus overall experience ratio. You may be thinking that now is the time to get a great deal on valuable talent. In many instances, you may be right. But ask yourself this: Has the job market really become a mirror image of the current housing market? Are there some great MBA candidates and stellar employees available at a reduced salary band? Yes and no. All things being relative, you will still have to weigh your options according to your needs and take a leap of faith. However, there are some surprising data points emerging from our current economic conditions as well as a few key ideas to consider before you begin searching for your next team member.

(more…)

Please follow and like us: