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Posts with the Tag: marketing writing

How Sales Writers Sell with Words Alone

3rd April 2013 Posted in Blog, Communication, Marketing Writers, Writing 0 Comments

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Going door to door is a much more effective way of selling than the written word – or at least it would seem that way.  If you’re talking directly to a customer, you can see what they respond to, what they don’t respond to, and you can, well, get in their face about what you have to say.

Making your sales writing effective

Here’s what you need to do with your writing to make it a personal ‘call’ to the audience:

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Writing to Sell an Idea (and a Product Too)

1st August 2012 Posted in Blog, Marketing Writers 0 Comments

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When you think about selling a product, you might first think about knocking on doors and trying to spread the word by showing the actual product to a customer. In today’s world of online retailers, this isn’t the normal sales situation, nor can it be with the global market. (That would be a lot of doors to knock on.) Instead, retailers are faced with the need to get their message across via websites and website copy.

The problem with website marketing is that since you can’t actually put the product in the consumer’s hand, you have to talk about the product. But with the influx of competition, everyone who sells widget X will list the same features and benefits.

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How Tech Writers Can Transition to Marketing Communications

Technical communicators may face changes within their companies that will either require them to start creating marketing materials or face changes in the job market that make transitioning to marketing communications seem to make financial sense. Some technical writers may even want to make the transition voluntarily in order to explore other types of writing in their career. Being able to pitch in and do double duty in both the engineering and marketing groups can also increase a writer’s value to the company, perhaps providing a little extra job security.

But hitting the F5 key to refresh your career and changing your mind set to develop materials that persuade after many years of developing materials that instruct can seem a bit daunting. This article by Christy Simard takes a look at how technical writers can successfully transition to the marketing side of the house by looking at the similarities and differences between technical communications and marketing communications.

Read: Making the Transition from Techcom to Marcom

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