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Posts with the Tag: Penguin

Keeping Up with Google’s SEO Changes

14th August 2013 Posted in Blog, Hiring, Management, Marketing Writers, Writing 0 Comments

Image for Google Panda Post

For the past two-and-a-half years or so, Google has been tightening up its search ranking algorithms (Google’s “secret sauce” for determining where pages rank for a certain search query). Starting with the original Google Panda update in February of 2011 and continuing with multiple iterations of both Panda (largely related to on-page factors) and what Google calls its Penguin updates (largely related to incoming links) that continue today, a number of websites were hit hard with these changes.  For the most part, many didn’t even know it had happened…but once they saw their website traffic take a hit and not recover, they went hunting for explanations.

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