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Posts with the Tag: repurposing documentation

Technical Writing as a Marketing Tool?

4th May 2011 Posted in Blog, Documentation 0 Comments
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While most people think of technical writing as being instructive, that’s a limited point of view. True, software documentation can help you convey your ideas to others, but it can also allow you to show customers what your product has to offer. And the more you can show your customer the value of your product, the more likely they are to purchase it.

Selling Through Details

Details matter. Imagine purchasing a computer without knowing its specifications. If you couldn’t find out what the computer offered ahead of time, how would you know if it was the right choice for you? You wouldn’t.

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